4impact Employer Brand Strategy
4impact has the technology experience and expertise to deliver composable business transformation and project success. Since 2005 they have been delivering outcomes-based technology solutions to unleash business potential in Banking, Logistics, Retail, Travel, Government, Energy and Infrastructure across the Asia Pacific.
Working alongside their Marketing and People & Culture teams, employer brand strategies were created and implemented to help develop brand awareness and increase their workforce in a highly competitive market.
If the reputation of a company’s products and services is its face, the talent brand is its heart and soul.
What we achieved
Marketing Strategy
The Employer Brand strategy aimed to establish a compelling identity for 4impact as an employer, emphasising its values, culture, and unique attributes. By creating engaging content, such as videos and testimonials, we showcased 4impact as an attractive workplace and enhanced their recruitment efforts.
Ongoing measurement and analysis of key performance indicators enabled us to refine the strategy, ensuring its effectiveness in not only attracting top talent but also contributing to the overall satisfaction and retention of employees. This included:
Events, including in person and online event opportunities
Content creation, including documentation, email workflows and social media campaigns
Graphic design for all material that needed distribution
Event Management
To continue to help drive applications of interest for highly sought after roles, online and in person events were hosted to provide educational and networking opportunities. This included a webinar series attracting more than 200 people, a Women in Digital event for International Women’s Day, and multiple in person events to further promote the culture and key messages .
Content Marketing and Social Media
Alongside the strategy, the documentation, content and social campaigns were also required to be developed.
Creatives were required to promote the offering, including a the EVP overview, social graphics, blogs and articles, and email campaigns (with associated workflows). This achieved:
A 25% increase to traffic on their website
A 32% overall increase of suitable applications for each advertised role
A 18% decrease in hiring costs