Marketing for Legal Services

In the legal industry, advertising and marketing move fast. The goal posts are constantly shifting, consumers get cynical, and new brands compete for limited share.

Wildtwo is here to help you get it all sorted. We’re the marketing agency for legal services that businesses trust to deliver great results.

The challenges of legal services marketing

In an industry where trust, credibility, and reputation are paramount, law firms must carefully craft their marketing strategies to resonate with potential clients while adhering to strict ethical guidelines.

Standing out in a crowded marketplace requires innovative approaches that balance professionalism with accessibility. Moreover, the complexity and variability of legal issues demand targeted messaging to specific audiences, making segmentation and targeting essential.

Successfully overcoming these hurdles requires a deep understanding of both the legal profession and the nuances of effective marketing techniques, coupled with a commitment to maintaining the integrity of the legal profession.

What we know about marketing for legal services

Unlike many other sectors, legal marketing must balance the need for professionalism and credibility with the necessity of reaching and engaging potential clients effectively.

The Brand Rules

A law firm's brand encompasses its reputation, values, and unique selling propositions. Understanding these "brand rules" ensures that firms can develop marketing materials that resonate with their target audience while remaining compliant with industry standards.

Integration Is A Must

Effective legal marketing requires integration across various channels and platforms. From traditional advertising methods to digital marketing strategies, law firms must maintain a cohesive presence across all touchpoints to reach and engage potential clients effectively. Integration allows for consistency in messaging and branding, reinforcing the firm's identity and expertise.

Always Differentiate

In a competitive marketplace, differentiation is key to standing out and attracting clients. Legal firms must articulate what sets them apart from their competitors, whether it's specialised expertise in a particular area of law, a unique approach to client service, or a track record of successful outcomes.

You Deserves Success

Ultimately, every legal business deserves success, and effective marketing is instrumental in achieving that goal. Whether it's a solo practitioner or a large law firm, investing in strategic marketing efforts can yield significant returns by attracting new clients, fostering client loyalty, and enhancing the firm's reputation.

Big or small, we love working with businesses looking to grow!

Learn about what we do

  • Give your teams the guidance they need to execute successful campaigns & tactics.

    • Competitive Analysis and Differentiation

    • Target Markets,

    • Personas and ICP

    • Channel Selection

    • Messaging Strategy

    • Consultation

  • Your brand is more than your logo. It’s everything you do.

    • Brand Strategy

    • Brand Guidelines

    • Brand Overhauls

    • Messaging Strategy

  • Reach new markets, excite audiences, and drive action on the platforms that are best for your business.

    • Campaign Strategy

    • Ad Creation and Messaging

    • Ongoing Organic Reach

  • Be a subject matter expert and help your audience find the answers they are looking for.

    • Content Strategy

    • Content Production

    • Content Distribution

  • Throw an amazing party that has everyone wanting to come (and drive leads at the same time).

    • Event Planning

    • On-Site Coordination

    • Budget Management

  • Creative services play a vital role in shaping your brand identity and narrative.

    • Graphic Design

    • Copywriting

    • Video Production

    • Web Design

Book a 30 minute legal services marketing consultation

Connect with our team to get:

  • A professional assessment of your brand and your external marketing

  • Free expert advice on how to improve your marketing and communication strategy

  • An actionable plan to grow your business and achieve your goals

We work closely with our clients to help them achieve remarkable goals, using data that actually matters. Find out how we can do the same for you.

FAQ’s

Got more questions? We’ve got the answers! Contact us to find out how you can be empowered to make better decisions about your marketing.

  • To differentiate your brand and messages from competitors, we focus on highlighting your unique strengths, values, and expertise. Through in-depth market analysis and a thorough understanding of your target audience, we craft tailored marketing strategies that resonate with your potential clients. By emphasising what sets you apart – whether it's specialised expertise, a unique approach to client service, or a proven track record of success – we ensure that your brand stands out in a crowded marketplace.

    Wildtwo helps you cut through, get seen, and remain memorable with our full range of law firm marketing services.

  • Certainly. We understand the importance of maximising your return on investment, especially when working with a set budget. g and adjusting campaigns, we ensure that your marketing efforts yield a high return on investment, driving valuable leads and conversions for your business.

    Wildtwo deploys, tests, analyses and fine-tunes every dollar of your ad spend so you can be assured you’re always getting the best value.

  • Absolutely. Consistency is key to building brand recognition and trust. We specialise in creating cohesive marketing campaigns that maintain a consistent brand identity across all channels and touchpoints. By developing comprehensive marketing strategies and providing guidelines for messaging, design, and tone, we ensure that all your marketing materials align with your brand values and objectives, resulting in a unified and impactful brand presence.

  • Building trust is essential in the legal industry, and we prioritise transparency, credibility, and integrity in all our marketing efforts. We leverage proven strategies such as client testimonials, case studies, and thought leadership content to showcase your expertise and establish credibility with your audience. Additionally, we adhere to industry regulations and ethical guidelines, ensuring that all marketing materials reflect the professionalism and reliability of your brand.

    Wildtwo helps you create a brand and tell a story that people feel good about.

  • While we are based in Brisbane, we provide legal services marketing solutions to clients throughout Australia, including Melbourne, Brisbane, Canberra, Perth, Adelaide, Darwin and Hobart. Our expertise extends beyond geographical boundaries, allowing us to tailor our services to meet the unique needs and objectives of legal businesses wherever they may be located.