Marketing for Recruitment Agencies

How can you build your talent pipeline, save on hiring costs and improve engagement and retention of your people? A strategically developed marketing strategy, focused on employer brand and recruitment, can do all of that and more.

Wildtwo is here to help you get it all sorted. We’re the marketing agency for recruitment services that businesses trust to deliver great results.

The challenges of recruitment services and employer brand marketing

The recruitment industry is fiercely competitive, and for marketing teams, attracting clients and suitable candidates can feel like an uphill battle. Building brand awareness and establishing yourself as the go-to solution for a company's hiring needs requires a strategic and targeted approach. All while attracting top candidates through employer brand marketing techniques.

One of the biggest hurdles is cutting through the noise. Many recruitment agencies and businesses offer similar services, making it crucial to differentiate yourself. We understand that a strong employer brand strategy is key. We'll help you develop a unique value proposition that resonates with your target audience and showcases the specific strengths you bring to the table.

What we know about marketing for recruitment services

The recruitment landscape is fiercely competitive. We understand the intricacies of marketing for recruitment agencies, from employer branding to attracting the best clients. With our specialised knowledge, we'll craft targeted marketing strategies that reach the right talent pool and fill your client's open positions with qualified individuals.

Why Employer Branding Matters

In today's job market, candidates prioritise companies with strong employer brands. We’ll help you attract clients who are considered top employer, ultimately attracting top talent to fill these roles. Through strategic communication and targeted campaigns, we'll showcase your client's company culture, values, and unique benefits. This fosters trust and positions them as the destination for top talent.

Connecting With Candidates

Finding the perfect candidate hinges on understanding their needs and aspirations. We'll conduct in-depth research to understand your ideal client's, the ideal candidate profile and the platforms they frequent. By bridging this gap, we'll craft targeted messaging that resonates with qualified companies and individuals, increasing your profile and improving your lead generation strategies.

Stand Out From The Crowd

The talent competition for talent is fierce, and will remain that way for years to come. We'll help you, and your clients, stand out from the crowd with creative and compelling marketing strategies. We'll showcase your brand and career opportunities through engaging content and targeted campaigns. This captures the attention of qualified clients and candidates, and positions you as a leader within the industry.

Results You Can Measure

Recruitment marketing is all about achieving results. We'll work closely with you to define your specific goals, whether it's increasing qualified applicant flow, reducing time-to-fill, or building a strong employer brand. We'll leverage data-driven strategies and track key metrics to measure success, ensuring your client gets the most out of their marketing investment.

Big or small, we love working with businesses looking to grow!

Learn about what we do

  • Give your teams the guidance they need to execute successful campaigns & tactics.

    • Competitive Analysis and Differentiation

    • Target Markets,

    • Personas and ICP

    • Channel Selection

    • Messaging Strategy

    • Consultation

  • Your brand is more than your logo. It’s everything you do.

    • Brand Strategy

    • Brand Guidelines

    • Brand Overhauls

    • Messaging Strategy

  • Reach new markets, excite audiences, and drive action on the platforms that are best for your business.

    • Campaign Strategy

    • Ad Creation and Messaging

    • Ongoing Organic Reach

  • Be a subject matter expert and help your audience find the answers they are looking for.

    • Content Strategy

    • Content Production

    • Content Distribution

  • Throw an amazing party that has everyone wanting to come (and drive leads at the same time).

    • Event Planning

    • On-Site Coordination

    • Budget Management

  • Creative services play a vital role in shaping your brand identity and narrative.

    • Graphic Design

    • Copywriting

    • Video Production

    • Web Design

Book a 30 minute recruitment and employer brand marketing consultation

Connect with our team to get:

  • A professional assessment of your brand and your external marketing

  • Free expert advice on how to improve your marketing and communication strategy

  • An actionable plan to grow your business and achieve your goals

We work closely with our clients to help them achieve remarkable goals, using data that actually matters. Find out how we can do the same for you.

FAQ’s

Got more questions? We’ve got the answers! Contact us to find out how you can be empowered to make better decisions about your marketing.

  • To differentiate your brand and messages from competitors, we focus on highlighting your unique strengths, values, and expertise. Through in-depth market analysis and a thorough understanding of your target audience, we craft tailored marketing strategies that resonate with your potential clients. By emphasising what sets you apart – whether it's specialised expertise, a unique approach to client service, or a proven track record of success – we ensure that your brand stands out in a crowded marketplace.

    Wildtwo helps you cut through, get seen, and remain memorable with our full range of recruitment and employer brand marketing strategies.

  • Certainly. We understand the importance of maximising your return on investment, especially when working with a set budget. By tracking and adjusting campaigns, we ensure that your marketing efforts yield a high return on investment, driving valuable leads and conversions for your business.

    Wildtwo deploys, tests, analyses and fine-tunes every dollar of your ad spend so you can be assured you’re always getting the best value.

  • Absolutely. Consistency is key to building brand recognition and trust. We specialise in creating cohesive marketing campaigns that maintain a consistent brand identity across all channels and touchpoints. By developing comprehensive marketing strategies and providing guidelines for messaging, design, and tone, we ensure that all your marketing materials align with your brand values and objectives, resulting in a unified and impactful brand presence.

  • Building trust is essential in the financial services industry, and we prioritise transparency, credibility, and integrity in all our marketing efforts. We leverage proven strategies such as client testimonials, case studies, and thought leadership content to showcase your expertise and establish credibility with your audience. Additionally, we adhere to industry regulations and ethical guidelines, ensuring that all marketing materials reflect the professionalism and reliability of your brand.

    Wildtwo helps you create a brand and tell a story that people feel good about.

  • While we are based in Brisbane, we provide recruitment and employer brand marketing solutions to clients throughout Australia, including Melbourne, Brisbane, Canberra, Perth, Adelaide, Darwin and Hobart. Our expertise extends beyond geographical boundaries, allowing us to tailor our services to meet the unique needs and objectives of recruitment services businesses wherever they may be located.