Carter Newell Thought Leadership
Carter Newell Lawyers is an award winning specialist law firm providing specialist legal advice to Australian and international corporate clients.
Working alongside their Practice Development teams, a suite of publications was produced to promote the substantial knowledge held within the firm.
By becoming thought leaders, professional services firms garner enormous business benefits.
What we achieved
Content Marketing
By crafting and distributing a series of insightful gazettes, we amplified Carter Newell Lawyers' position as a leading legal authority in Australia. From authoring content that highlighted their expertise, to designing visually appealing layouts, and ensuring targeted distribution. These gazettes served as a powerful communication tool, not only keeping audiences informed about critical legal updates but also solidifying Carter Newell's reputation for thought leadership across their core practice areas.
Areas of focus included:
Property & Injury Liability
Medical Malpractice, and
Workplace Advisory
The Gazette’s continue to be produced in house, with more than 37 editions being distributed in both print and online form.