Find Ya Feet Marketing
Find Ya Feet is an Australian Not-For-Profit, offering a platform for individuals to share their story, equip them with the skills to be able to own their stuff, and provide tools that enable them to shift that ‘get on with it’ culture well after the workshop pulls up.
In line with their Marketing Strategy development, Find Ya Feet needed a new website to further portray the amazing work they are doing with community groups, schools and corporate organisations.
Work for a cause, not for the applause.
What we did
To help integrate their brand across digital platforms, we worked with Find Ya Feet to create a marketing strategy that promoted their cause, helping promote their ambassadors and workshops. This included:
Establishing a creative identity, along with a new website and key messaging
Found ways to expand their brand awareness strategies through ambassador programs.
What we achieved
Marketing Strategy
To help expand the reach of Find Ya Feet, an organic marketing strategy was created. Given the limited resources, a core focus was put on their website content, key messaging and ambassador program.
Using the connections between the board and the director of Find Ya Feet, the ambassador program was solidified and extended, with ambassadors coming on board regularly. The ambassador program was also documented to ensure the ambassadors used their profiles to promote Find Ya Feet, focusing on donating to the NFP
Content Creation
As with any NFP, resources and budget are limited, and the content being created needed to be practical and user friendly. Branding and key messages were a core focus, helping ensure they promoted the mission and values upheld by Find Ya Feet. Alongside these key messages, a new website was created which would promote their brand, as well as generate much needed funds.