Rise Accounting Brand Strategy
Rise Accounting is a local Accounting and Business Advisory Firm, focused on helping individuals and small businesses reach their financial, mind and time freedoms.
With a passion for innovation and strategy, Rise needed to build a brand strategy that was reflective on their desire to do things differently. Out when the boring ideals often prescribed to the accounting industry, and in went a fresh focus on building a brand that focused on the freedoms that come with financial stability.
Your brand is a story unfolding across all customer touch points
What we did
A full brand and messaging strategy was required to help move the business into the next phase of their growth, including:
Working with the extended team in workshops, creating cohesive market and service offerings.
Designing key messages to align with each target market, as well as building collateral to support the Leadership and Sales Team.
Developing the brand creative alongside a graphic design agency.
This approach helped create a streamlined approach across all marketing material, including the logo, website and key marketing materials.
What we achieved
Brand Strategy
The brand strategy was developed and implemented, providing cohesive messages and visual identities across their marketing material. Their mission, vision and core values helped form a positive trajectory within the market, attracting clients within their target market. This was done using fresh colours, core messaging, and promoting their values of financial, mind and time freedoms.
Creative Services
Working alongside a graphic design agency, the Rise Accounting logo and website were created to include all elements of the brand strategy. By conducting the brand strategy in the initial phase of the business starting, the creative design process was exponentially sped up, ensuring their market launch was efficient and aligned to their service and market offering.